Danube + to launch on Danube Day

Danube Day, the annual celebration of the world’s most international river, is this year being marked with the launch of Danube +, an interactive map-based platform which will expand understanding of the river and the challenges and opportunities it presents.

Danube + is an initiative of WWF and The Coca-Cola Company Europe Group, supported by The International Commission for the Protection of the Danube River (ICPDR).

“We want to keep the public informed about the natural values and threats to the Danube, and about the importance of the water stewardship work that is being done on the Danube today”, said Andreas Beckmann, Director of the WWF Danube-Carpathian Programme.

“The Danube + website prompts the public to explore the river by navigating through a satellite map which has three types of objects: natural values, environmental issues and actions for a living Danube. It also gives the public and other organizations the opportunity to share information about the river. It is our hope that this will become the largest Danube community out there”, Beckmann said.

“Water stewardship is key to building a sustainable business and communities. The Danube is a focal point for us in Europe as it is the lifeline for over 80 million people and a haven for biodiversity”, said Ulrike Sapiro, Environmental Sustainability Director, Coca-Cola Europe. 

The work of WWF and The Coca-Cola Company Europe Group has been supported by The International Commission for the Protection of the Danube River (ICPDR), a transnational body, which works to safeguard the Danube’s waters for future generations. The use of ICPDR resources has been invaluable.